Web Design & Optimisation

A Website That
Sells Fireplaces
While You Sleep.

Your website is your best salesperson — or your biggest liability. We design and optimise fireplace shop websites that load fast, look stunning, rank on Google, and turn visitors into customers.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

Slow Loading

53% of mobile visitors leave a page that takes more than 3 seconds to load. A slow website is costing you customers every single day.

Not Mobile-Friendly

Over 60% of searches happen on mobile. If your website isn't optimised for phones, you're losing more than half your potential customers.

No Clear CTA

Visitors land on your site and don't know what to do next. Without clear calls to action, they leave without contacting you.

Outdated Design

An old, tired-looking website signals to customers that your business is behind the times — even if your products are world-class.

Poor SEO Foundation

A beautiful website that Google can't read is useless. We build sites with SEO baked in from the ground up.

No Lead Capture

Most fireplace shop websites have no way to capture leads from visitors who aren't ready to buy today. You're leaving money on the table.

Website Design & Optimisation Services

Everything Included

Website Design & Build

  • Custom design tailored to your fireplace brand
  • Mobile-first responsive design
  • Product showcase pages for wood, gas, and electric fireplaces
  • Showroom and contact pages
  • Lead capture forms and click-to-call buttons
  • Integration with Google Analytics and Tag Manager

Speed & Performance Optimisation

  • Core Web Vitals audit and improvement
  • Image compression and next-gen format conversion
  • Caching and CDN setup
  • Code minification and cleanup
  • Google PageSpeed score improvement

Conversion Rate Optimisation

  • Landing page design for Google Ads campaigns
  • A/B testing of headlines and CTAs
  • Trust signals (reviews, accreditations, guarantees)
  • Heat map and session recording analysis
  • Form optimisation to increase submissions

SEO-Ready Foundation

  • Clean URL structure
  • Schema markup implementation
  • XML sitemap and robots.txt
  • Internal linking structure
  • Meta tags and header hierarchy

The Process

How It Works

1

Discovery & Design

We learn about your business, your products, and your customers — then design a website that reflects your brand and is built to convert visitors into leads.

2

Build & Optimise

We build your site with performance, SEO, and conversion in mind. Every page is tested on mobile and desktop before launch.

3

Launch & Support

We launch your site, connect all your tracking tools, and provide ongoing support so your website keeps performing as your business grows.

"
Our old website was embarrassing. The new one looks incredible and actually converts. We're getting 3x more enquiries from the website than we were before.

Rachel H.

Owner, Hearthstone Fireplace Design

Questions Answered

Frequently Asked Questions

What platform do you build websites on?

How long does a website build take?

Do you write the content for the website?

Will my website rank on Google?

Can you redesign my existing website?

Do you provide hosting?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.