Pip
FOUNDER · FIREPLACE MARKETING
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MEET THE PERSON BEHIND THE STRATEGY
Hi, I'm Pip.
I help fireplace shops
get found online.
I'm the founder of Seymour Digital Media and Know How Marketing Lab, based in Maple Bay, BC. For over 20 years, I've been helping small business owners navigate the ever-changing world of digital marketing.
A few years ago, I noticed something: fireplace and wood stove shop owners were being completely underserved by the digital marketing industry. Generic agencies with no industry knowledge were charging premium prices for mediocre results. I decided to fix that.
THE STORY
Why I focus exclusively on the hearth industry
The problem I kept seeing
Most fireplace shop owners I spoke to had the same story: they'd hired a generic digital marketing agency, paid thousands of dollars, and seen little to no results. The agency didn't understand the seasonal nature of the business, the importance of local search, or the fact that a customer searching 'wood stove installation' is worth $3,000 — not $30.
Why specialisation matters
When you focus on one industry, everything gets sharper. I know which keywords fireplace buyers use in January vs. September. I know that Google Business Profile is the single most important marketing asset for a hearth retailer. I know how to write content that answers the questions your customers are actually asking — and that gets picked up by AI search tools like ChatGPT and Perplexity.
What I've built
Fireplace Marketing is the result of combining my 20+ years of digital marketing experience with deep, ongoing research into the hearth industry. Every strategy I recommend has been tested and refined specifically for fireplace and wood stove shops across North America.
My promise to you
I don't take on clients I can't genuinely help. Every strategy session starts with an honest assessment of where you are and what's actually possible. If I don't think digital marketing will move the needle for your shop right now, I'll tell you that — and point you in the right direction instead.
CREDENTIALS & BACKGROUND
HOW I WORK
My approach to marketing for hearth businesses
01
Honest over impressive
I won't promise you 10x growth in 30 days. I'll tell you what's realistic, what the timeline looks like, and what success actually means for your specific shop.
02
Data first, always
Every recommendation I make is backed by data — your Google Analytics, Search Console, and local search rankings. No guesswork, no gut feelings.
03
Industry-specific knowledge
I know the hearth industry. I know the seasonal patterns, the product categories, the customer journey, and the search terms that actually convert.
04
Long-term relationships
I don't do one-off projects and disappear. My best clients have been with me for years because consistent, compounding digital marketing is what drives real growth.
05
Education alongside execution
I believe shop owners should understand what's happening with their marketing. I explain everything in plain language — no jargon, no black boxes.
06
Results you can measure
Every month, you'll know exactly how many leads came from Google, what your cost per lead was, and what we're doing next to improve those numbers.
WHAT SHOP OWNERS SAY
Real results from real fireplace shops
"Within 3 months of working with Pip, we went from page 3 to the top of the local pack. Our phone hasn't stopped ringing since the fireplace season started."
Fireplace Shop Owner
Pacific Northwest, USA
"Pip set up our Google Analytics and Tag Manager properly for the first time in 8 years. We finally know which marketing is working and which isn't. Game changer."
Hearth & Home Retailer
Ontario, Canada
"The AI SEO work Pip did means we're now showing up in ChatGPT answers when people ask about wood stoves in our area. That's the future of search, and we're already there."
Wood Stove Specialist
Colorado, USA