Data & Tracking · GA4

Stop Guessing.
Start Knowing
What's Working.

Google Analytics 4 tells you exactly where your customers come from, which pages they love, and what makes them pick up the phone. We set it up right — so your fireplace shop makes smarter decisions every single day.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

Flying Blind

You're spending money on ads and SEO but have no idea which is actually bringing in customers. GA4 fixes that.

Wrong Setup

Most GA4 installs are broken out of the box. Missing events, wrong conversions, and data that can't be trusted.

Data Overload

GA4 shows you hundreds of numbers. Without training, it's impossible to know which ones actually matter for your shop.

No Conversion Tracking

If you don't know how many people called or filled out a form, you can't measure your return on investment.

Missed Opportunities

Without data, you can't see which fireplace products people search for most — or which pages are losing you sales.

Reporting Takes Hours

Building reports manually is a time sink. We set up automated dashboards so you see results in seconds.

Everything You Need from GA4

Everything Included

GA4 Account Setup & Configuration

  • Full GA4 property creation and configuration
  • Data stream setup for your website
  • Cross-domain tracking if needed
  • Internal traffic filtering (so your visits don't skew data)
  • Google Signals activation for richer audience data

Conversion & Event Tracking

  • Phone call click tracking
  • Contact form submission tracking
  • Quote request tracking
  • Scroll depth and engagement events
  • Custom events for your specific fireplace shop goals

Custom Dashboards & Reports

  • Looker Studio dashboard connected to your GA4
  • Monthly traffic and conversion summary reports
  • Top landing pages and exit pages report
  • Traffic source breakdown (organic, paid, referral)
  • Plain-English monthly insights email

Training & Ongoing Support

  • 1-on-1 walkthrough of your GA4 dashboard
  • Video recordings you can refer back to
  • Access to Know How Marketing Lab training resources
  • Email support for questions

The Process

How It Works

1

Audit Your Current Setup

We review your existing analytics (if any) and identify gaps, broken tracking, and missing conversions before we touch anything.

2

Install & Configure GA4

We set up GA4 properly via Google Tag Manager, configure all key events, and connect it to your Google Ads and Search Console accounts.

3

Train Your Team & Report

We walk you through your new dashboard, show you what to look at each week, and deliver monthly reports in plain English — no jargon.

"
I finally understand where my customers are coming from. The dashboard Pip built for us saves me hours every month and I can see exactly which ads are working.

James R.

Owner, Hearthside Fireplace & Stove Co.

Questions Answered

Frequently Asked Questions

Do I need GA4 if I already have Universal Analytics?

How long does the GA4 setup take?

Will this work with my existing website?

What's the difference between GA4 and Google Ads tracking?

Can I access my own data after you set it up?

Do you offer ongoing GA4 management?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.