Content · SEO · GEO

Words That Sell
Fireplaces — And Get
Found on Google.

We write expert content for fireplace shop websites that ranks on Google, gets cited by AI tools like ChatGPT and Perplexity, and turns browsers into buyers. Every word is written specifically for the hearth industry.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

Why Most Fireplace Shop Content Fails

Sound Familiar?

Thin, Generic Website Copy

Most fireplace shop websites have the same boilerplate text. Google rewards depth, expertise, and originality — and penalises thin content.

Not Showing Up in AI Search

ChatGPT, Perplexity, and Google AI Overviews pull answers from well-written, authoritative content. If your pages are thin, you won't get cited.

No Blog or Resource Content

Customers research before they buy. A fireplace buying guide or 'wood vs gas stove' comparison article can bring in hundreds of qualified visitors every month.

Writing That Doesn't Convert

Getting traffic is one thing. Converting visitors into showroom visitors and phone calls requires copy that speaks directly to what your customer wants.

No Time to Write

You're running a showroom, managing staff, and selling fireplaces. Writing 1,000-word articles every month isn't realistic — but it's essential for SEO.

Content Not Optimised for Search

Great writing that nobody finds is wasted effort. Every piece we write is researched, structured, and optimised for the keywords your customers actually use.

Content Writing Services for Fireplace Shops

Everything Included

Website Copywriting

  • Home page copy that converts visitors into enquiries
  • Product and category page descriptions for wood, gas, and electric fireplaces
  • About page that builds trust and tells your story
  • Service area pages for local SEO
  • Landing pages for Google Ads campaigns
  • All copy optimised for search and AI citation

Blog & Resource Articles

  • Monthly SEO-optimised blog articles (1,000–2,000 words)
  • Fireplace buying guides (wood vs gas vs electric)
  • Stove efficiency and installation guides
  • Seasonal content (autumn/winter heating tips)
  • FAQ articles targeting voice and AI search queries
  • Pacific Energy, Regency, Napoleon product spotlight articles

GEO-Optimised Content

  • Content structured for Google AI Overviews
  • Answer-first formatting for ChatGPT and Perplexity citation
  • FAQ sections with schema markup on every page
  • Branded framework content (The FireplaceMarketing Method)
  • E-E-A-T signals: expertise, experience, authority, trust
  • Internal linking strategy built into every piece

The Process

How It Works

1

Research & Strategy

We research your target keywords, analyse what your competitors rank for, and plan a content calendar that fills the gaps and drives qualified traffic to your shop.

2

Write & Optimise

Our writers — who specialise in the hearth industry — produce expert content that reads naturally, ranks on Google, and gets cited by AI search tools.

3

Publish & Report

We deliver ready-to-publish content with SEO metadata, schema markup, and internal links. Monthly reports show you exactly which articles are driving traffic and leads.

"
The buying guide they wrote for us now brings in over 400 visitors a month and has been cited in a Google AI Overview. We've had customers come in specifically because they read that article.

Sarah M.

Ember & Flame Fireplace Studio, Ontario

Questions Answered

Frequently Asked Questions

Do you know the fireplace industry?

How long does each article take?

What is GEO-optimised content?

Do you write for both USA and Canadian markets?

Can you update our existing website copy?

How many articles do I need per month?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.