Paid Search · PPC

Get Customers
Searching for Fireplaces
Right Now.

Google Ads puts your fireplace shop in front of buyers the moment they search. No wasted budget on the wrong audience — just targeted, trackable ads that bring in qualified leads and measurable sales.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

Wasted Ad Spend

Most Google Ads accounts are set up incorrectly — broad match keywords, no negative keywords, and poor targeting that burns through budget fast.

No Conversion Tracking

If you can't see which ads lead to phone calls and form submissions, you can't optimise. Most shops are flying blind with their ad spend.

Wrong Keywords

Bidding on generic terms like 'fireplace' wastes money. We target high-intent buyers searching for exactly what you sell in your area.

Poor Ad Copy

Weak headlines and generic descriptions get low click-through rates. Compelling, specific ad copy makes the difference between a click and a scroll.

No Landing Page Strategy

Sending ad traffic to your homepage is one of the biggest conversion killers. Dedicated landing pages convert far better.

Set and Forget

Google Ads needs constant optimisation. A campaign left unmanaged for months will drain your budget with diminishing returns.

Google Ads Management for Fireplace Shops

Everything Included

Campaign Setup

  • Account audit (or new account creation)
  • Keyword research for wood, gas, and electric fireplaces
  • Campaign and ad group structure
  • Responsive Search Ad creation (15 headlines, 4 descriptions, 2 paths)
  • Negative keyword list to eliminate wasted spend
  • Location targeting for your service area

Conversion Tracking

  • Phone call conversion tracking via GTM
  • Form submission conversion tracking
  • Google Ads and GA4 integration
  • Smart bidding strategy setup (Target CPA or ROAS)
  • Conversion import from GA4

Ongoing Optimisation

  • Weekly bid adjustments and budget management
  • Search term report review and negative keyword additions
  • Ad copy testing (A/B testing headlines and descriptions)
  • Quality Score monitoring and improvement
  • Seasonal campaign adjustments

Reporting

  • Monthly performance report (clicks, conversions, cost per lead)
  • Budget vs spend summary
  • Competitor auction insights
  • Plain-English recommendations for next month

The Process

How It Works

1

Audit & Strategy

We audit your existing account (or plan a new one), identify wasted spend, and build a keyword strategy targeting buyers in your area who are ready to purchase.

2

Build & Launch

We create your campaigns, write compelling ad copy, set up conversion tracking, and launch with a budget structure designed to maximise your return from day one.

3

Optimise & Report

We manage your campaigns weekly — cutting waste, testing new copy, and adjusting bids — then report monthly on exactly what your ad spend is delivering.

"
Our cost per lead dropped by 60% after Pip rebuilt our Google Ads account. We were wasting thousands every month on the wrong keywords. Now every dollar is working hard.

Chris W.

Owner, Premier Fireplace & Stove Gallery

Questions Answered

Frequently Asked Questions

How much should I spend on Google Ads?

How quickly will I see results from Google Ads?

What's the typical cost for Google Ads setup?

Do you manage the ads ongoing or just set them up?

What types of Google Ads do you run for fireplace shops?

Can I see exactly where my money is going?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.