CRO · UX · Analytics

More Traffic Is
Worthless If Your
Website Doesn't Convert.

We analyse why visitors leave your fireplace shop website without calling or visiting, then fix it. CRO turns the traffic you already have into more phone calls, showroom visits, and sales — without spending more on ads.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

Why Fireplace Shop Websites Lose Customers

Sound Familiar?

Visitors Leave Without Calling

Your website gets traffic but your phone doesn't ring. Something is stopping visitors from taking the next step — and it's costing you sales every single day.

Slow Page Load Speed

53% of mobile users abandon a page that takes more than 3 seconds to load. A slow fireplace website is a leaky bucket — no amount of SEO or ads can fix it.

No Clear Call to Action

If visitors don't know what to do next, they leave. Most fireplace shop websites bury the phone number and have no clear 'Book a Showroom Visit' button.

Poor Mobile Experience

Over 60% of local searches happen on mobile. If your website is hard to use on a phone, you're losing the majority of your potential customers.

Wasting Ad Spend

Paying for Google Ads and sending traffic to a page that doesn't convert is like filling a bath with the plug out. CRO fixes the plug first.

No Data to Make Decisions

Without GA4, heatmaps, and session recordings, you're guessing what's wrong. We use real data to identify exactly where customers drop off and why.

What's Included in CRO for Fireplace Shops

Everything Included

Conversion Audit

  • Full website conversion audit using GA4 data
  • Heatmap and scroll map analysis
  • Session recording review (see exactly how visitors use your site)
  • Mobile usability testing across iOS and Android
  • Page speed analysis and Core Web Vitals report
  • Competitor conversion benchmark comparison

UX & Design Improvements

  • Above-the-fold redesign to capture attention immediately
  • Clear call-to-action placement on every key page
  • Phone number and contact info made prominent on mobile
  • Trust signals: reviews, certifications, brand logos
  • Product page improvements for wood, gas, and electric fireplaces
  • Showroom visit and enquiry form optimisation

Testing & Measurement

  • A/B testing of headlines, CTAs, and page layouts
  • GA4 conversion goal setup and funnel tracking
  • Monthly conversion rate report with benchmarks
  • Ongoing recommendations based on real user data
  • Landing page optimisation for Google Ads campaigns

The Process

How It Works

1

Audit & Diagnose

We use GA4, heatmaps, and session recordings to identify exactly where visitors drop off on your fireplace shop website and why they're not converting.

2

Fix & Improve

We implement the changes — faster pages, clearer CTAs, better mobile experience, stronger trust signals — that turn more of your existing traffic into phone calls and showroom visits.

3

Test & Report

We A/B test key changes, track the impact on your conversion rate, and report monthly on the improvements. Every decision is backed by data, not guesswork.

"
Our website traffic stayed the same but our enquiries went up 65% after the CRO work. They found things we never would have noticed — like our phone number being invisible on mobile.

Karen L.

Lakeside Fireplaces & Stoves, British Columbia

Questions Answered

Frequently Asked Questions

What is conversion rate optimisation?

How much can CRO improve my results?

Do I need to redesign my whole website?

What tools do you use?

How is CRO different from SEO?

How long before I see results?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.