Most fireplace customers don't buy on their first visit. Email marketing keeps your shop in front of them — with seasonal offers, helpful content, and timely reminders — until they're ready to make the call.
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The Problem
Someone visits your website, browses your fireplaces, then leaves. Without email capture, they're gone forever — even if they were genuinely interested.
Fireplace sales are seasonal. Email marketing lets you stay connected year-round and drive sales during the shoulder months.
Most shops have no system for following up with enquiries. A simple automated email sequence can convert cold leads into paying customers.
A past customer who loved their fireplace is your best source of referrals — but only if they remember you exist. Regular emails keep that relationship alive.
Accessories, servicing, and upgrades are recurring revenue opportunities. Email marketing is the most cost-effective way to promote them.
Without actively growing your email list, you're entirely dependent on paid ads and SEO for new customers.
Email Marketing for Fireplace Shops
The Process
We set up your email platform, create a compelling lead magnet, and add opt-in forms to your website so you start building your list from day one.
We create the automated sequences that work for you 24/7 — welcoming new subscribers, nurturing leads, and following up with past customers.
We send your monthly campaigns, test subject lines and content, and report on what's working so your email performance keeps improving.
We had a list of 400 customers we'd never emailed. After setting up a simple autumn campaign, we booked 12 fireplace installations in one month. Email marketing pays for itself.
Paul N.
Owner, Northern Hearth Fireplace Co.
Questions Answered
What email platform do you use?
How do I build an email list from scratch?
How often should I email my list?
What's a good open rate for email?
Can email marketing work for a local business?
Do you write the email content?
Ready to Get Started?
No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.
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