Local Search · SEO

Rank Higher.
Get Found First.
Sell More Fireplaces.

Local SEO puts your fireplace shop at the top of Google when people in your area are ready to buy. We build the content, fix the technical issues, and create the local signals that move you up the rankings — without link building gimmicks.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

Competitors Outrank You

Other fireplace shops in your area are showing up above you on Google — and getting the customers you should be getting.

No Local Content

Google rewards businesses that create helpful, locally relevant content. Most fireplace shops have thin, generic websites.

Citation Inconsistencies

Your business name, address, and phone number appear differently across directories — confusing Google and hurting your rankings.

Slow, Outdated Website

Page speed and mobile experience are ranking factors. A slow website doesn't just frustrate customers — it actively hurts your SEO.

No Keyword Strategy

Without knowing which terms your customers actually search for, you're creating content that nobody finds.

Ignoring AI Search

ChatGPT, Perplexity, and Google's AI Overviews are changing how people find local businesses. Your SEO strategy needs to account for this.

Local SEO That Actually Works

Everything Included

Keyword Research & Strategy

  • Local keyword research for wood, gas, and electric fireplaces
  • Competitor keyword gap analysis
  • Content topic planning based on real search demand
  • Long-tail keyword targeting for high-intent buyers
  • Seasonal keyword strategy (autumn/winter push)

On-Page SEO

  • Title tag and meta description optimisation
  • Header structure (H1, H2, H3) review and fixes
  • Internal linking strategy
  • Image alt text and file name optimisation
  • Schema markup for local business, products, and FAQs

Local Signals & Citations

  • NAP consistency audit across all major directories
  • Citation building on key local and industry directories
  • Google Business Profile alignment
  • Local landing page creation for service areas

Content Building

  • Monthly SEO-optimised blog articles
  • Fireplace buying guides and comparison content
  • FAQ pages targeting voice and AI search queries
  • Location-specific service pages

The Process

How It Works

1

Audit & Research

We audit your current rankings, analyse your competitors, and identify the keyword opportunities that will bring the most qualified buyers to your shop.

2

Optimise & Build

We fix your on-page SEO, clean up your citations, and start building the content that Google — and AI search engines — reward.

3

Monitor & Report

We track your rankings every month, report on traffic and leads, and continuously refine the strategy based on what's working.

"
We went from page 3 to page 1 for 'wood burning stoves' in our city. Our organic traffic doubled in 6 months and we're getting calls from people who found us on Google for the first time.

David P.

Owner, Fireside Living Stove & Fireplace

Questions Answered

Frequently Asked Questions

How long does Local SEO take to work?

Do you do link building?

What's the difference between Local SEO and regular SEO?

Can you guarantee first-page rankings?

Do I need to create content myself?

How does Local SEO work alongside Google Ads?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.