Google Tag Manager is the control centre for all your tracking. Instead of touching your website code every time you need a new tag, GTM lets us add, update, and manage everything in one place — fast and safely.
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The Problem
Every new tracking script added directly to your website increases the risk of breaking something — and slowing your site down.
Without GTM, every tracking change requires a developer. That means delays, costs, and waiting around for simple updates.
If your tags aren't firing correctly, your Google Ads and Analytics data is wrong — and you're making decisions based on bad numbers.
Without GTM, there's no easy way to roll back a bad change. One mistake can break your entire tracking setup.
Poorly managed scripts can slow your site significantly. GTM loads tags asynchronously, keeping your site fast.
Without proper tag management, you may be firing tracking scripts before consent — creating legal and privacy risks.
Full GTM Setup & Management
The Process
We review your current tracking setup, identify what's missing or broken, and build a tagging plan specific to your fireplace business goals.
We set up every tag, trigger, and variable in GTM, then test thoroughly in preview mode before publishing anything live.
We walk you through your GTM container, show you how to make simple changes safely, and provide documentation for your records.
Before GTM, every tracking change took weeks and cost us money. Now we can add a new conversion tag in an afternoon. It's been a game changer for our marketing.
Sarah M.
Owner, Ember & Flame Fireplace Studio
Questions Answered
Do I need GTM if I already have GA4?
Will GTM slow down my website?
Can GTM work with my website platform?
What if something breaks after you set it up?
Can I manage GTM myself after setup?
Do you connect GTM to Google Ads?
Ready to Get Started?
No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.