Tracking Infrastructure · GTM

One Tool.
Every Tracking Tag.
Zero Headaches.

Google Tag Manager is the control centre for all your tracking. Instead of touching your website code every time you need a new tag, GTM lets us add, update, and manage everything in one place — fast and safely.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

Code Chaos

Every new tracking script added directly to your website increases the risk of breaking something — and slowing your site down.

Developer Dependency

Without GTM, every tracking change requires a developer. That means delays, costs, and waiting around for simple updates.

Missing Conversions

If your tags aren't firing correctly, your Google Ads and Analytics data is wrong — and you're making decisions based on bad numbers.

No Version Control

Without GTM, there's no easy way to roll back a bad change. One mistake can break your entire tracking setup.

Slow Website

Poorly managed scripts can slow your site significantly. GTM loads tags asynchronously, keeping your site fast.

Compliance Risks

Without proper tag management, you may be firing tracking scripts before consent — creating legal and privacy risks.

Full GTM Setup & Management

Everything Included

GTM Account & Container Setup

  • GTM account creation and container configuration
  • Installation on your website (all platforms supported)
  • Workspace organisation for clean, manageable tags
  • User permissions and access control
  • Preview and debug mode walkthrough

Tag Configuration

  • GA4 base tag and event tags
  • Google Ads conversion tracking tags
  • Remarketing and audience tags
  • Facebook/Meta Pixel (if applicable)
  • Any third-party tracking tags you need

Trigger & Variable Setup

  • Click triggers for buttons, phone numbers, and CTAs
  • Form submission triggers
  • Scroll depth triggers
  • Custom JavaScript variables for advanced tracking
  • Data layer push configuration

Testing & Documentation

  • Full QA testing in GTM preview mode
  • Verification in GA4 DebugView
  • Written documentation of all tags and triggers
  • Training on how to use GTM safely

The Process

How It Works

1

Audit & Plan

We review your current tracking setup, identify what's missing or broken, and build a tagging plan specific to your fireplace business goals.

2

Build & Test

We set up every tag, trigger, and variable in GTM, then test thoroughly in preview mode before publishing anything live.

3

Train & Hand Over

We walk you through your GTM container, show you how to make simple changes safely, and provide documentation for your records.

"
Before GTM, every tracking change took weeks and cost us money. Now we can add a new conversion tag in an afternoon. It's been a game changer for our marketing.

Sarah M.

Owner, Ember & Flame Fireplace Studio

Questions Answered

Frequently Asked Questions

Do I need GTM if I already have GA4?

Will GTM slow down my website?

Can GTM work with my website platform?

What if something breaks after you set it up?

Can I manage GTM myself after setup?

Do you connect GTM to Google Ads?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.