Generative Engine Optimisation · GEO

Get Found by
ChatGPT, Perplexity,
and Google AI.

Search is changing fast. When someone asks ChatGPT 'what's the best fireplace shop near me?' or uses Google's AI Overview, will your business show up? We optimise your online presence for the new era of AI-powered search.

Fireplace Industry Specialists
No Long-Term Contracts
Results-Focused

Get a Free Strategy Session

Tell us about your fireplace business and Pip will personally review your online presence — free, no obligation.

No spam. No obligation. Pip will personally review your business.

The Problem

Sound Familiar?

AI Search Is Here Now

ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot are already answering buyer questions. Most fireplace shops are invisible in these results.

Old SEO Isn't Enough

Traditional keyword stuffing and link building don't work for AI search. GEO requires a completely different content strategy.

Thin Content

AI engines cite authoritative, comprehensive sources. Thin product pages and generic copy won't get referenced — detailed, expert content will.

No Structured Data

Schema markup helps AI engines understand your business, products, and expertise. Without it, you're leaving AI visibility on the table.

Missing E-E-A-T Signals

Google and AI engines reward Experience, Expertise, Authoritativeness, and Trust. Most fireplace shop websites don't demonstrate any of these.

Competitors Are Moving Fast

Early movers in GEO will dominate AI search results for years. The window to get ahead of your local competitors is open right now.

Generative Engine Optimisation for Fireplace Shops

Everything Included

GEO Content Strategy

  • AI search query research (how people ask AI about fireplaces)
  • Comprehensive buying guide content (wood vs gas vs electric)
  • FAQ content structured for AI citation
  • Expert comparison articles and product deep-dives
  • Branded framework content (your unique methodology or process)

Technical GEO Optimisation

  • Schema markup: LocalBusiness, Product, FAQ, HowTo, Article
  • Structured data for your product range
  • Author and entity markup (E-E-A-T signals)
  • Knowledge Panel optimisation
  • Wikipedia and Wikidata entity setup (where applicable)

AI Visibility Audit

  • Testing your business in ChatGPT, Perplexity, and Google AI
  • Competitor AI visibility comparison
  • Citation source identification (what sources AI uses in your niche)
  • Content gap analysis based on AI responses

Ongoing GEO Management

  • Monthly AI search visibility monitoring
  • Content updates as AI algorithms evolve
  • New content pieces targeting emerging AI queries
  • Monthly GEO performance report

The Process

How It Works

1

AI Visibility Audit

We test how your business currently appears (or doesn't) in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — then map the gaps.

2

Build GEO-Optimised Content

We create comprehensive, expert content that AI engines want to cite — buying guides, FAQs, comparison articles, and structured data across your site.

3

Monitor & Evolve

AI search is changing monthly. We monitor your visibility, update content as algorithms evolve, and keep you ahead of competitors who are still using old SEO tactics.

"
Pip showed me that ChatGPT was recommending our competitor when people asked about wood burning stoves in our city. Three months later, it's recommending us. That's the power of GEO.

Mark T.

Owner, The Stove & Fireplace Warehouse

Questions Answered

Frequently Asked Questions

What is GEO (Generative Engine Optimisation)?

Is GEO different from traditional SEO?

How do I know if AI engines are mentioning my competitors?

How long does GEO take to show results?

Do I need GEO if I already do Local SEO?

What content works best for AI search?

Ready to Get Started?

Claim Your Free Strategy Session

No cost. No obligation. Pip personally reviews your fireplace business and tells you exactly what to do next.

No spam. No obligation. Pip will personally review your business.